Build Your Business From Scratch
A practical program for Australians who want to start something real
Most people sit on business ideas for years. They overthink, research endlessly, and never actually start. This program cuts through the noise. You'll learn to validate ideas quickly, test them cheaply, and decide what's worth pursuing—all without quitting your day job.
We're not teaching theory from textbooks. These are methods from people who've launched businesses across Sydney, Melbourne, and regional Australia. The program focuses on speed and clarity because momentum matters more than perfection when you're starting out.
Three Ways to Find What Works
Choose the track that matches where you are right now. You can switch between them as you progress.
Idea Discovery Track
Start here if you're not sure what business to pursue. We'll help you identify opportunities that match your skills, interests, and the Australian market.
You'll analyse local gaps, assess competition, and narrow down options using practical frameworks—not vague brainstorming exercises.
6 weeksValidation Sprint Track
Got an idea but need to know if people will actually pay for it? This track teaches you to test assumptions quickly with real customers.
Build landing pages, run small experiments, and gather feedback without spending thousands on development.
8 weeksLaunch Preparation Track
Your idea is validated and you're ready to go. Now we help you set up the practical foundations—legal structure, basic marketing, first sales systems.
Focus on launching lean and learning as you go, not building the "perfect" business upfront.
10 weeksHow It Actually Works
You'll work through structured modules at your own pace. Most people spend 4-6 hours per week, but you control the schedule. Each module includes decision-making frameworks, real examples from Australian businesses, and specific exercises.
The approach prioritises early action. Instead of planning for months, you'll test ideas within the first two weeks. Small experiments reveal more than endless research.
- Weekly recorded sessions that break down specific challenges
- Private community access to ask questions and share progress
- Optional monthly group calls for direct feedback
- Templates and checklists for validation, legal setup, and first marketing
- Case studies from businesses launched in Australian cities and towns
Who You'll Learn From
These aren't celebrity entrepreneurs with massive exits. They're operators who've built sustainable businesses and now teach what actually worked.
Callum Bridger
Launched three service businesses in regional NSW. Focuses on testing ideas quickly without burning cash. Former software developer who switched to helping others validate concepts.
Linnea Voss
Spent a decade in market analysis before starting her own consultancy. Teaches practical research methods that don't require big budgets. Based in Melbourne with clients across Australia.
Finnian Tate
Runs a product-based business in Brisbane while coaching others on setup and launch. Known for straightforward advice on legal, financial, and operational foundations.
Program Investment
Choose the option that fits your situation. All tracks include lifetime access to materials and community.
Idea Discovery
Perfect if you're exploring options and need structure to find the right direction.
- 6 weeks of guided content
- Opportunity assessment frameworks
- Community forum access
- Monthly group Q&A sessions
Validation Sprint
For those ready to test their concept with real market feedback and customer conversations.
- 8 weeks of testing frameworks
- Landing page templates
- Experiment tracking tools
- Community + bi-weekly calls
- One-on-one feedback session
Launch Preparation
Comprehensive support for setting up legal, operational, and marketing foundations before launch.
- 10 weeks of launch prep
- Legal and financial checklists
- Marketing setup guidance
- Community + weekly calls
- Two one-on-one sessions
- Launch review and feedback
Payment plans available. Reach out if you need a different arrangement.